What is meant by Affiliate Tracking?
It is the process of managing marketing activities through a special software and by different plugins installed in various websites.
Affiliate tracking is used by numerous businesses that own affiliate networks in order to manage its affiliates and gain insight into the performance of each affiliate and the network as a whole.
Depending on your business goals, affiliate marketing software is different than the next. Buying the wrong type for your business may make you lose you a large amount of money in sales and promotion.
Affiliate Marketing Software has many significant uses such as- tracking affiliates, their links, and their commissions. They manage the processes of signup and login for potential and current affiliates & deliver their customized links to start using to promote your business for their commissions.
The systems are actually the heart of any affiliate program, & without finding a way to track commissions for specific affiliates and their links, no affiliate program can exist.
Affiliate Marketing Tracking Software helps you to understand that if any of the affiliates have used illegal or unethical means to promote your link. So here you really need to be careful, as any illegal means employed by your affiliate can lead to a serious trouble.
Among the various affliate marketing software in the world, the Silk Route, by Alphainfolab is one of the best Affiliate Marketing Softwares which can definitely give you satisfying results.
There are various models which are been used as a core of the Affiliate Tracking Platform, are listed as follows:
- CPC (Cost per click)
- CPA (Cost per acquisition)
- CPM (Cost per impression)
- CPS (Cost per sale)
- CPI (Cost per install)
Get to know in brief, the perplexing features of Affiliate Tracking Software:
- Helps in tracking GEO, Browser, ISP, OS, Device, IP etc.
- Tracking Affiliate: It helps in identifying volume and effectiveness.
- Fraud Detection: It has a feature of powerful anti-fraud mechanisms that provide assurances, that their affiliate programs do not come under fraudulent activities. They make sure to protect your investment and keep the details confidential.
- Tracking Time and Location: It helps in tracking location & time of impression, leads( live tracking of every lead), click, and sale. Which is usually gathered from with or without using cookies.
- Generating Tracking Codes: They help in keeping a track of all the clicks and leads which requires a unique URL that contains affiliate id and the campaign number. It is then passed to the advertiser’s site & then associated with a user cookie to identify landing page, visit date, expire date, user identification and related sales closing information. These tracking URLs are also called as tracking codes.
Major Benefits of Using Best Tracking Software for Affiliate Marketing:
- In-Depth Reporting:
Affiliate Marketing Tracking Software gives you accurate statistical data in accordance with the performance of your affiliate program. It views total sales that are earned from the affiliate referrals or your referral-to-customer conversion rate. Further, it assesses the performance of your every banner and gathers intelligent information to help you create even more effective ads.
Well, it also helps you to obtain absolute detailed information about various areas such as; sales, registration etc.
- Accounting Management: As Tracking Software for Affiliate Marketers can help you in many other ways, it helps you to keep a check over accounting management as well. It allows you to use an unlimited number of affiliates to let you promote your business or product. It manages the accounting hassles including expenses, income, sales, and the payments due.
- More Website Traffic: As it is already known, that Affiliate Marketing depends on the exposure that your business gets online. So helps you and gives you a chance to get a large amount of exposure and hence helps you in increasing your profits.
- Full Payment Details: It provides you with the complete payment details for these services so that you will no longer have to calculate your expenses manually. It is, however, important to purchase this software if you are willing to actually ensure that you want the best value for your money.
Tips to Choose Best Affiliate Marketing Software:
- The Affiliate Marketing Software Company must be reputable.
- A good customer support is a key factor which should a priority to them by providing 24/7 support.
- Never choose or target small internet marketing software companies as they may not result in providing you the best services.
- Ask the company which you choose, if you can create your own reports with their software.
- Explore amid several companies and compare different features.