The key factor affecting business growth and the need for a business to stay in touch and promote its products and services to its customers or prospects is to do it using an efficient and fast mode of communication. It cannot directly call a customer since it will be a breach of his/her private space and cannot always reach all its customers with one phone call, that is where advertising through email is highly recommended by experts and research agencies.

Importance of email marketing:

Email marketing boasts of a higher audience reach which means businesses need to have a smart email marketing strategy to stay ahead of their competitors. Your business also requires creative and innovative Email digital marketing tactics to acquire a larger customer base and hence needs to think on the lines of which services and products would your customers and prospects need. You need to understand customer behavior using various Email marketing tools and email marketing strategies in order to increase customer acquisition rates and profits.

Following are the 5 reasons why email marketing is important:

  1. Preferred Communication: Studies show that 73% millennials prefer to receive communication through an email

  2. Mobile Compatibility: About 35% of people who are on the go prefer to read emails on their smartphone and hence your email needs to be compatible with mobiles.

  3. High Sharing ability: You need to think beyond deliverability, open rates, and clicks. You need to have a target-based and content-rich email which the reader is compelled to forward it to their friends, co-workers, and family since they feel their contacts will benefit from what your business is offering. Viral emails amount to 90% click rate if done properly. A simple “Share it with your contacts on social media” or “Forward it to your friends and family” in call-to-action can spur an avalanche of prospects.

  4. Targeted Subject Line: A subject line must be compelling for a reader to open the email. Hence, it needs to create a need for specific products and services. For example, if we want to promote our Bulk mailing platform, we have a higher percentage of customer open rate when the subject line says “Beat your competitors at Bulk Mailing”, rather than just saying “Hire our bulk mailing services”.

  5. Targeted Content: Emails with general products can become boring for readers and hence, targeted email content proves to gauge customer attention. You need to tell why your customers require your products or services and list their benefits to your customers. It is important to point out how they would benefit from bulk emailing best practices.

Role of email marketing in digital marketing:

Email marketing is a popular digital marketing tool, According to a study by Direct Marketing Association (DMA) 2018, email marketing statistics show that the $1 you spend on Email Marketing, your ROI (return on Investment) is $32, that is 30% more profits. Another research by Statista (2019) on email marketing shows that by 2022, email users will grow to 4.3 billion, which is a huge scope for any business.

For businesses it is extremely important to devise Email digital marketing tactics, depending on the type of business you run, there are numerous Email marketing companies in India and online email marketing platforms, but to choose the best and smart services which are scalable and flexible according to your requirements can be difficult.

How to do Email Marketing?

The email marketing industry is huge and to stay above your competitors you need to apply the right advance techniques in email marketing. To do so you need to first identify a platform which provides Email marketing for professional services because being a business you can save time by sending bulk emails to lots of subscribers or non-opt ins. It is important to understand what kind of service you require, a Professional email marketing software or an email marketing service or a combination of both and Alpha Infolab can efficiently help customize the right solution for your business.

Whether you are looking at Email marketing for e-commerce or looking to send a million emails a day, you need a robust and clever Email Marketing Campaign which is personalized, SEO complaint subject line and content for high open rates and forwards, high deliverability, customizable templates, Statistics and Analytics to track your ROI, and much more. Your Email marketing campaign needs to offer a product or service that your customers need and no other business gives it to them and top it up with excellent customer service or after-sales service. That is what a great Bulk Mailing service can do for your business to grow and expand in the future.

Join the bandwagon of Smart Businesses and register with a futuristic Email Marketing Service now.


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