Why email personalization is important?

What is Bulk Emailing?

Bulk Emailing is a process used by businesses to email a large group of existing and prospective customers at once for the purpose of marketing products and services.

Why Bulk Emailing?

For any business to maintain a long-lasting and futuristic relationship with customers, it is vital that it invests in a responsive and result-oriented Bulk Email Marketing Software, but those can be costly and may need technical knowledge.

How Can Bulk Emailing Be Effective?

It is high time your business knows the importance of personalization in email marketing and start implementing the same, with professional email marketing expertise, Bulk Email is easy and you can productively formulate Personalized Email Campaigns to strike a personal connection with your customers. Once you have in place multiple Mass Email Marketing campaigns, your business can focus to drive sales like Adidas, easy Jet, and Nissan etc. do and helps to Improve Conversion Rates.

Benefits of email personalization:

  1. Rise in click-through rates: According to a research by Aberdeen, there is 14% increase in click-through rate when a customer sees an E-mail addressed to them personally.

  1. Rise in conversion rates: Another research by Aberdeen shows, there is 10% increase in customer conversions who click through a personalized Email.

  1. Rise in potential customers: Creating high-quality content that appeals has seen rise in potential customers.

  1. Increase in sales: Marketers have also experienced that on average their sales rose by 20% when

  1. Rise in open rate: There is up to 26% rise in personalized email open rates according to research by Campaign Monitor.

  1. Increase in customer interaction: Research by Experian shows 50% of companies have seen increase in customer interaction, especially when emails with special offers on birthdays or anniversaries, loyalty discounts etc. are pushed and capture a customer’s attention.

  1. Personalized marketing of products and services: Targeted and segmented marketing of products and services through personalized emails has seen revenue generation of up to 58% according to a report by DemandGen.

  1. Automated trigger emails: You can set-up automated trigger emails depending on online behaviour or spending or interest or online search patterns of customers.

  1. Customer retention rates rise: Personalized emails retain about 52% customers from going to competitors according to a study in 2017 by ActiveTrail Benchmark.

  1. Guaranteed sale: Another 2017 research by ActiveTrail Benchmark shows about 90% customers in the age group of 18 – 60 years have been influenced by personalized emails and purchased products or services at least once.

It can be overwhelming for any business to decide on a good and compatible Bulk email service provider, your search however ends with AlphaSandesh, which is an affordable Bulk Email Solution for your business, providing services specializing in Personalized Bulk Email. It has beautiful, in-built industry specific Email Templates to choose from and easy and interactive interface which lets you design custom-made emails, newsletters, infographics with personal subject lines and personal email content, using dynamic images. You can also try free demo of 2000 emails with Alpha Sandesh for 7 days and see how it does wonders to your email campaign.

Alpha Sandesh is your very own and trusted one-stop unique and advanced service which is economical and reliable than any other Bulk Email Sending Software on the market.

You can enjoy the following features with Alpha Sandesh-

  • Zero set-up cost

  • Auto-responder

  • Technical support

  • CAN-SPAM complaint

  • Deliverability

  • Business scalability

  • Links tracking

  • Real-time analytics and reporting

  • Contact-list management

  • Campaign Optimization

  • RSS archive of sent emails

Even if you do not have design or coding skills, simply sign up with Alpha Sandesh by choosing from affordable plans. Then you can straight away start using our innovative and latest email marketing resources and educational guides that are provided to help you design seamless, personal emails compatible on many Email clients like Yahoo, Hotmail, Gmail, Outlook, Inbox, Mobileme etc. A Personalized Email Campaign designed with Alpha Sandesh enlarges your business clientele no matter the size of your business.


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