What is email marketing and how does it work?

Email Marketing has changed the way businesses communicate and stay in touch with potential and existing customers. Those businesses that have adopted and have been spending on email marketing in the US show an approximate spending of 2.67 billion USD according to a study by Statista in 2017. The figure must have obviously must have crossed an estimated 3 billion USD in 2019.

This clearly shows the importance of Email Marketing for every business. Now that we know its importance, for those who are not technology-savvy let us define what is an email? An email is an electronic mail that is used to communicate with others using the internet as a mode of transporting the email.

How did Email Marketing start?

To understand email marketing meaning and how it all started, let us take you to where it all started, 48 years ago, when Raymond Samuel Tomlinson, an American computer programmer invented the email by implementing the first email program called the ARPANET system.

Earlier emails were only used to stay in touch with each other informally, but businesses who wanted to grow started experimenting with sending marketing emails to clients. This gave birth to the concept of email marketing. An apt and simple email marketing definition is, Email Marketing is an Internet marketing service where emails are extensively used to send out promotional emails to clients about products and services.

Advantages of Email Marketing:

There are quite a few Email marketing advantages that can be wisely utilized also in the form of email marketing tips.

  • Reach the audience you already know and have contact with, who trust your emails and who are willing to receive emails from your business.

  • You save a lot of money with email marketing; you no longer need to spend a lot of traditional marketing avenues. Email marketing is cost-effective when your business takes services of a reputed Email Marketing Service Provider.

  • You benefit from having a clear email strategy that will help you target your customers according to their interests or email opening behavior etc.

Types of Email Marketing:

There are different types of Email Marketing which you can use simultaneously or as and when you need it.

  1. Welcome Email: This is the first step you take to let your subscriber of customers know that you are simply elated to have them in your company’s family. The Welcome email must be sent within 24 hours of subscribing or buying something from your business. A short and sweet welcome message along with an email confirmation link is enough in the email. As soon as the subscriber clicks the link, you get confirmation that their email address is valid and is alright to receive future promotional emails from you.

  1. Newsletter Email: These are also extremely important, and need to be scheduled on a weekly or fortnightly or monthly basis. In this email, you can add special offers, discounts your customers can avail.

  2. Product Launch Email: An email to launch a product is a great way for businesses to let customers know about all the best features of their new product.

  1. Survey Email: These emails are great to ask your customers their feedback about services or products. These must not be lengthy, a 2 minute or 5-minute survey is ideal and must be in a multiple-choice format or rating format.

  1. Offer Email: These Emails must be even more vibrant and appealing to the readers. Highlight the points where a customer is receiving something for FREE or a discount on a specific product.

Therefore, Email Marketing is here to stay. In fact, Email Marketing is using Artificial Intelligence and Machine Learning to have a personalized experience with customers and in turn, benefiting by higher conversion rates, spiral businesses into achieving higher ROI, improve sales numbers and scoring points on customer delight.

Contact us now to know more about our Digital Marketing Services, especially AI-enabled Email Marketing services are going to lift your business to a higher level.

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