Brand Identity is extremely important for any business to build a niche position in their industry in order to attract a tremendously high customer base.

However, to reach that stage there are many brand development strategies one needs to follow.

To achieve the desired results, businesses sometimes also need to adopt a rebranding strategy and it is essential that you set aside a fairly good amount of budget and make sure you take services of a reputed Branding and marketing agency that identifies with your branding strategy.

What is a brand strategy definition?

In simple words, Brand Strategy is a long-term business plan which focuses on achieving specific goals to create an image of a brand in the consumer’s mind about business and associate with the business.

It is like having a long-term investment plan which accumulates you money or value over an extended time period. A brand is goodwill of a business which multiplies as the year’s pass.

What is branding in business?

Branding in business is where one makes name, image or symbol to create a recognition which is different from other products and has acquired a good portion of share against its competitors.

Is branding a marketing strategy?

Branding is a marketing strategy that is very focused only to make a name in your industry through which the end-users relate directly with your products or services..

Some of the popular Examples of brand strategy are:

  • Alpha Sandesh – Alpha Sandesh is a brand providing the best opt-in email marketing services which businesses and clients associate with.

  • Beti Bachao, Beti Padhao YojanaSakshi Malik India’s Olympic medal winner in women’s wrestling is the brand ambassador for the Central Government’s initiative to save and educate the girl child.

  • Colgate – When you hear the name, Colgate you know it is a toothpaste used by millions of people worldwide.

  • Diakin – When you hear this name, Air Conditioners come to your mind.

  • Samsung – Samsung is a brand in the Android mobile phone sector

  • iPhone – This is a brand in itself for having a unique name in the mobile and tablet sector.

From the above examples, we know that building that unique name for one’s products or services is possible only when businesses follow a long-term brand awareness strategy that sets a business apart from its competitors and specializes in a specific industry or sector.

Difference between branding and marketing:

Branding and marketing are actually interdependent. A brand is the name of your business you build over a period of time and for this marketing is used. Marketing is the process to establish your business as a brand.

Importance of branding in marketing:

  • Creates a new brand name for the business or a product or service

  • Branding gives a new direction to the business to acquire new customers.

  • It bridges an emotional connection between your brand and your customers.

  • Create loyal customers.

  • Increased profits and market share

  • You create a high pedestal for yourself, safe from new competition

  • Encourages investors to invest in your business

  • It makes you a credible and genuine business.

  • Motivates employees to perform productively to keep the brand name popular and attract talented employees.

  • Reduces employee redundancy rate

  • Motivates your customers and potential customers to buy your products and services.

How to do branding:

Branding involves lots of different tasks, namely:

  • Plan out a brand development strategy that coincides with your business strategy keeping in mind where you want to be in the next 6 months to 1 year.

  • You need to have target customers so that you can concentrate on them and build the strategy accordingly.

  • Identify and highlight your USP (Unique Selling Proposition)

  • Develop your brand market positioning by creating a statement that defines your business in total.

  • Create a new name or logo or tag line for your branding efforts.

  • Execute all the strategies so that it can be put in motion, analyze the strategies and make changes if needed.

Very often businesses do not know how to develop a brand strategy, however, when you hire a reputed Branding and Marketing company like Alpha InfoLab, you will be provided branding and rebranding solutions that set you apart and provide your business with a major edge over your competitors in your niche industry.

Get in touch with our experts for branding solutions.


  1. Thanks for sharing such a good opinion, piece of writing
    iss pleasant, thats whyy i have read it completely

  2. This blog was… how do you say it? Relevant!!
    Finally I’ve found something which helped me. Thank you!

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