Use Dynamic email content to increase engagement

Dynamic email content is where the content you create in an email is relevant and has the ability to change based on customer behavior or interests or social activity or frequency of communication and helps you create content with the message you want to convey to your customers. You must aim to have a panoramic view of what your customers are looking for.

The four main things your dynamic content must include:

  • Personalized email for customer segments

  • Answer a query they may have

  • Provide a solution

  • Help in decision-making

  • Help them complete an action successfully

 

For example: when you use dynamic content blocks to create an email campaign for customers who left your website’s shopping cart without buying anything. Such abandonment emails need to be automated and strategically written to convince customers to buy your product within a stipulated time with discounts or offers. Basically, your dynamic content must give value to your email; make efforts to woo your customer.

Use the auto-responder feature that lets you create multiple emails that are applied based on triggers that steered customers away from your website. Your focus area should also include contact list management and email segmentation.

Read our informational post on How email segmentation helps a business?

Ok fine, now that you have created dynamic content for your email, the next step is to send them off to your segmented subscribers.

How do you ensure email deliverability?

To ensure and improve email deliverability to your subscribers, one must keep in mind the following points:

  • Use a robust SMTP email service that makes sure bulk emails sent from your dedicated IP address gets delivered to customer’s inbox

  • Ensure customers are double opt-in subscribers

  • CAN-SPAM compliance rules are followed

  • Create and manage a global contact suppression list

How do you grab attention in an email?

Attention-grabbing email can be tricky, in the sense you need to understand your customers first, you can create separate lists categorizing them according to their personality and then create various emails targeting each personality.

Usually, welcome emails create the most impact in making sure your customer is willing to receive further emails from you or not. In this email, you need to follow welcome email best practices like keeping it simple with as little content as possible; use good images and make sure you do not make it a promotional email, not yet. For you to receive a positive answer from your welcome email, it is good to check out more welcome email examples.

How do you put attention in an email subject line?

Your email subject line is the key to gauge your customer’s attention and for it to really work you may need to do a little research:

  • Create 2-3 subject lines, test and see what has worked in the past and what may work now

  • Keep a track of trending news and relate or use such news in your email

  • Use relevant keywords in the subject line which people usually search for or ask as queries

  • Use catchy and attractive lines, a little funny line also can grab your customer’s attention.

  • Use subject line rotation, this keeps the content fresh

How do you track an engagement email?

To track a Customer engagement email, you need to track and analyze the emails sent out to customers by integrating with Google Analytics. Using an advanced email marketing service will help you see the statistics of every email sent out to customers and emails can be handled with utmost importance:

  • Check bounce rate of emails

  • See how many emails get opened

  • Time-frame of keeping the email open

  • See how many customers clicked your tracking link

  • Check the number of unsubscribes

  • See how many emails were forwarded to others, so keep in mind to create dynamic and shareable content

How can I improve my email engagement?

The first step towards improving your email marketing engagement is to make efforts to know your customers, i.e., find out more about them by sending an email survey form, with multiple type questionnaire asking their interests, location, age, personality, etc.

When you have customer-oriented emails targeting multiple customer lists, dynamic content comes in very handy and has bigger success rates to convert leads if your email targets the right customer, at the right time to offer the best deal.

Want to convert leads using dynamic content? Connect with Alpha Sandesh’s email marketing experts now.

by

Leave a Reply

Your email address will not be published. Required fields are marked *