Lead Magnet Ideas : While running an offline and online business, owners often run into dried up leads. Generating new leads require businesses to think beyond their current resources, hence may also need to think about creative lead magnet ideas. To this end, Email Marketing has been found to be very effective.
Building on a good Email Marketing strategy that is focused on building leads is the foundation and the first step to grow your email list. Lead magnets build an incredible amount of trust with your company only when you provide them with quality products and services that add value to their business.
So, it is always best to choose the best bulk email sending software if you want your email marketing efforts to bring results that are lead-driven. Your success with generating leads can only happen if you put creative opt-in ideas to work.
You can do that in the following ways:
Make a final contact list:
Contact List Management ensures that you remove email addresses that are not working, who are inactive and make a final list of contacts that work. This step will help you to reduce email bounce rate. A software with Email Bounce Management will help you to also monitor soft bounces and hard bounces and accordingly remove email addresses which always hard bounce. This step will also help you to increase deliverability.
Segment your contacts:
Now segmenting your contacts based on the products and services you provide and common attributes of your contacts is a great way to ensure that you are dot on your target audience. For example, you have a new make-up product for women, so sending your product launch mails to men is pointless, but targeting it to women will get you the leads you want.
Personalized emails are very much in fashion and are effective to get you leads. Personalising email feature in your mass email platform or mass mailing service provider will help you to gain leads.
Spam filter keywords:
The keywords you used in your email must be filtered for spam words to avoid your emails going into the spam folder of your recipients. Reaching the contact’s inbox is your aim, not the spam folder.
Double opt-in confirmation:
Your emails must include double opt-in links so that you are ensuring that your recipient is giving you permission to send future product emails. This will also ensure that you will build trust with your contacts and they will surely buy your products and services.
Hence to follow this email nurture sequence, you need to take services of Alpha Sandesh, bulk email service provider in USA, you can be assured that you get bulk email solutions.