You must have come across or read about an Email Service Provider (ESP), but still have not been able to understand the marketing terms and have questions like what is an ESP? Who needs an ESP? What features must a good ESP possess? We at Alpha Sandesh understand your dilemma and have all the right […]
Being a business owner or a marketer, finding various avenues to promote your business, products and services is of utmost importance. In todays era, whether you’ve small or large organization, if you do not have a good marketing plan it can be difficult for you to reach to your potential customer. There are many ways […]
Businesses who want to be or are already on a fast-track road to success, ought to go through a slow and steady path. An inspirational quote by Steve Jobs is something businesses need to use as a yard-stick to reach where they need to be in the future. Steve Jobs said, “If you really look […]
The two most important aims for any business would be to looks for different avenues to widen their audience reach and increase sales eventually. These two, however, go hand-in-hand. Once you fulfill the first aim of widening your audience reach, your sales will see a subsequent rise. The most popular and reliable way to reach […]
The key factor affecting business growth and the need for a business to stay in touch and promote its products and services to its customers or prospects is to do it using an efficient and fast mode of communication. It cannot directly call a customer since it will be a breach of his/her private space […]
Email marketing is a popular form of Digital Marketing widely used by businesses and marketers all over the world. Its popularity has always seen a rise because it aims to have a more personal, 1-1 customer interaction than any other medium. For small and medium businesses, especially entrepreneurs and start-ups, a good and structured email […]
As a Digital Marketing Manager or a business owner your Business Strategy for Marketing your products and services is to first grow customer numbers and then increase sales. To effectively achieve growing customer base and increased sales, you must have a smart, robust and best digital platform for promotion i.e., an Email Marketing Plan. Top […]
With the growing use of various forms of Digital Marketing globally, businesses use Email Marketing as an essential online marketing tool. The power of Email marketing can be effectively utilized when all business sizes see an attractive return on investment (ROI). According to a study by Direct Marketing Association, the email marketing has four important benchmarks […]
What is Bulk Emailing? Bulk Emailing is a process used by businesses to email a large group of existing and prospective customers at once for the purpose of marketing products and services. Why Bulk Emailing? For any business to maintain a long-lasting and futuristic relationship with customers, it is vital that it invests in a […]
Email Marketing is considered to be a direct form of digital marketing by using electronic mails (otherwise known as emails) as a form of communication. Generally, every email that is sent from a business to a loyal customer or a potential client falls under the category of email marketing. What is email marketing? Email marketing […]