A business needs a plan of action for every aspect, whether it is to develop a product or to sell it in the market. Since the last 10 years or so, Digital Marketing has brought the same process of planning from a traditional setup to the digital world. Digital or Online Marketing is one of the leading avenues for businesses to reach global or local audiences in a short period.
The pandemic has accelerated the need to use internet marketing and SEO services by many businesses. Digital Marketing is largely dependent on the way businesses are spending on Ads. In 2020, businesses spent $378.16 billion on digital advertising according to data by Statista. This figure is expected to be around $455.3 billion in 2021 and $645.8 billion by 2024.
How can a service or product business use digital marketing?
If you have a service-based or product-based business, then using digital marketing requires you to create a strategic plan. You must keep aside a budget for Digital Marketing at the beginning of the year. If you have are not sure how to go about Digital Marketing and want to concentrate on simply running the business. Then hiring a full-service digital marketing agency is a better and affordable option.
What services should a digital marketing agency offer?
When you are searching for professional Digital Marketing services, then you have to look for the following services they offer.
Your website is your virtual office, so does your website showcase your company’s core values and visions? Are all the web pages appropriately indexed? Is your website getting indexed on the search engines?
If you are not sure or you think your website is not bringing any traffic, then you need SEO and online marketing services, where the agency will provide you with a specialized service called SEO-friendly website development.
Your website will be designed and coded in such a way that all the pages are crawling and getting indexed on search engines like Google, Yahoo, Bing etc.
PPC or Pay Per Click campaigns are usually popular in Advertising and Affiliate Marketing. Your business can create, monitor and see results by joining Affiliate Programs. You can give commissions to affiliates on pay per click basis to promote your products and services.
If you have a good budget set aside for Affiliate Marketing, then you will be happy to know that 80% of businesses have their own Affiliate Program, according to Mediakix.
Bill Gates quoted, “Content is the King.” This is absolutely true and companies that understand this have been heavily investing in Content Management System (CMS) like WordPress.
Your website needs a quality blog with high-quality content. Every piece of content on your blog and website must be engaging and add value to your visitors. Investing in Content Marketing is essential to reach audience. Your content must be optimized according to search engines with target keywords, so that your target audience can reach you organically, i.e., through search engines.
According to Semrush, in 2020, companies spent 37% on Content Marketing. Content Marketing can be used to craft creative emails, social media posts, video marketing, and more. You need to create a Content Strategy that can be easily applied to all Digital marketing avenues.
Email Marketing is one of the best ways to reach your audience. The most effective way to do that is by using a bulk email service provider.
According to Content Marketing Institute, Email Marketing is used by many businesses for e-newsletters. For B2B 87% and for B2C 76% use Email Marketing.
According to Alpha InfoLab, their email marketing services have been effective in generating 40% in ROI, meaning for every $1, our clients earned $44. So, this is great news for email marketers.
Social Media Marketing:
Social Media is another popular digital marketing avenue and is the first priority of companies these days. When you hire the best SEO and digital marketing company, you can enjoy high-quality service from them.
According to Datareportal, there are 4.20 billion social media users which comes to 53.6% global population. When you can tap into this audience group, then your business will reach your target audience.
So, having a good Social Media strategy and run campaigns on social media platforms will help you increase your sales.
People have been using voice assistants like Alexa, Siri, Google Assistant on their mobiles a lot. So, if you can optimize your website for voice search keywords, then you can tap into this unique niche of target audience.
In one study by E-Marketer in 2019, in the US, One-third population uses voice search. And 51% of people in the US use voice assistants to research products, according to ComSource, 2019. (Source: Oberlo). This shows that your business needs to optimize for voice SEO.
Video Marketing is another very popular medium to showcase products and services. The pandemic has especially helped many businesses reach their audiences through video marketing.
Your business needs to set aside budget for video marketing, as 86% of video marketers have said that video has helped them generate leads, according to a survey by Wyzowl.
How to market professional services in a changing digital world?
The digital world has changed tremendously, especially post-pandemic. Reaching your target audience is very important, and even more important is to keep them engaged. In a bid to do this, your business needs a solid budget set aside for Digital Marketing and a good and agile strategy. Only then you will be able to generate leads and achieve your marketing goals.
That is why your business needs to rely on reputed mailing and marketing solutions. When you hire professional SEO and digital marketing agency like Alpha InfoLab, you can take advantage of our expert team of digital marketers and use our products to generate leads, increase sales, and generate high ROI.
If you are interested in becoming a part of Alpha InfoLab’s success and journey, then come join our IT services franchise today and start earning.