The Real Estate Industry also needs to think of innovative ways to create awareness to build your real estate branding and use social media extensively through social media platforms to attract home buyers and sellers, since the local listing is not enough.

To launch a campaign one needs to know how to market Real Estate business. In order to elevate your real estate business, you need to target for a higher level of customer engagement and this is possible when you completely concentrate on Real Estate SEO techniques.

Following are the ways you can create an effective Digital Real Estate footprint:

  • Create an intuitive and responsive website: Having an intuitive, interactive and responsive site will help your visitors navigate through the site easily no matter which device they are using and make them want to come back to your site for more relevant information.

  • Modify your website for SEO: If you already have a website, it is a good idea to modify your website for SEO, so that it is searchable on SERP sites. Every page needs to be indexed on SERP Pages; you cannot afford to have 404 error pages, Also, make sure you take professional services of a Web Development Company like Alpha InfoLab.

Also Read: Hiring a Digital Marketing Company.

  • Formulate a Campaign: The next step is to form various campaigns for Social Media Marketing, Pay Per Click, Search Engine Marketing, etc. to have an all-round 360° approach.

  • Regular Analysis: Analyze your competitors as well as your current position in the real estate industry from time to time. Once your Digital Marketing campaigns are running, it is good to generate weekly and fortnightly analytics reports (Google) which will help you understand which campaign is bringing traffic to your site and generating revenue and which is not. Let your campaigns be flexible for any changes you would like to make in the future.

  • Choose the right Social Platforms: Choosing the right social media platform to attract the right audience is very important for your Real Estate Marketing to be spot on and start working. Ideally, you must concentrate on social sites like Pinterest, Instagram, and Facebook, since you can share pictures of properties for sellers and buyers there.

You can create an official page for your Real Estate business on these sites and also join already created Real Estate social groups so you reach a larger network. Create regular content from time to time so that your audience is engaged and your aim must be to increase engagement with your followers.

  • Hire a reputed Photographer: Since real estate involves posting pictures of properties and their neighborhood so that buyers can visualize the locality they are buying or renting property in. So, it is very important you hire a photographer who specializes in Real Estate photography and makes pictures attractive.

  • Create a virtual Real Estate Tour: Your real estate site must have a page that gives its visitors a virtual tour with pictures and also videos of interiors and exteriors of the properties.

  • Have a blog and events page: Your website needs to generate content every week, hence creating a blog and events page will let you post content about hot properties and this will help your readers know about the latest properties in their area.

  • Readable Content: Make sure you have original and readable content on every page with relevant keywords that people usually search on search sites. Trending these days is storytelling that adds an emotional touch to your content.

  • Shareable Content: Create content that can be shared on social sites, hence, having social sharing icons need to be added on every page so that organic traffic coming to your site can share our site content and images to social sites.

  • Build contact lists for Email Marketing: Email Marketing is another very effective way of Digital Marketing. It is important that you have valid email addresses of contacts who subscribed to receive emails from you from time to time.

Also Read: What is Email Marketing and how does it work.

When you apply the above Real Estate Marketing Strategies in combination with traditional marketing like featuring in local shop listings, pamphlets, word of mouth, etc., you will start generating genuine leads and grow your customer base online.


  1. Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.

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