Know About Email Marketing- 15 Fun Facts about Emails

Using various Bulk Email Marketing tools are sure to help increase your sales and to maximize ROI at a more rapid rate than you may have imagined. Know about email marketing stats which will help your business to grow.

Some of the Bulk email marketing companies have strived to use the below tools to do just that:

  1. Worldwide Email Users: Worldwide email users in 2018 was 3.8 billion users and is projected to reach 4.3 billion by the year 2022.

  1. Email Personalization: According to 57.33% of respondents in a study agreed that personalization is the most effective email marketing tactic to drive conversions.

  1. Email Open Rate: In 2018, email open rates were highest in the UK government sector, at 44.13 per cent.

  1. Email Encryption: In 2020, global e-mail encryption is predicted to be worth around 1.55 billion U.S. dollars, an annual growth of 23.47%. (Source:

  1. Click to open rate: Marketing e-mails from the communications sector had the highest click-to-open rate, at 22.15 per cent. (Source:

  1. Emails checked on smartphones: According to a June 2018 survey, it was found that 85 per cent respondents used their smartphones to regularly check their e-mails. (Source:

  1. AI helped in Email Personalization: Marketers in US used AI for e-mail personalization in 2018 and saw an increase in revenue by 41 per cent, and their click-through rate increased by 13.44 per cent. (Source:

  1. Projected daily emails sent and received: The projected increase of daily emails sent and received in 2023 would go over 347 billion. (Source:

  1. Cloud Email market: In 2023, the cloud business email market is projected to be worth 69.97 billion U.S. dollars annually in 2023. (Source:

  1. Email Carbon footprint: If each UK adult sends one less ‘thank you’ email a day, we would save 16,433 tonnes of carbon a year. (Source: OVO Energy)

  1. Email Marketing Campaigns: 2019 Survey in Spain, revealed that 70% per cent of respondents used to coordinate their email marketing campaigns through social networks. Whereas, nearly 30% of companies are using direct marketing.

  1. Emails to unresponsive subscribers: Sending emails to unresponsive subscribers, one can improve email open rates by 23.7% according to Apteka.

  1. Responsive Emails: Sending Responsive emails could increase click to open rate increase to 7.06% and engagement increased to 8.82%, according to CROCS.

  1. Using images in Email: Using images in Email could see an increase in click-through rates experienced by Place for Moms.

  1. Discount offers in Emails:
    A company named Incentivibe experienced a 200% increase in sales after it sends discount offers on products through email.

Now, I’m sure that you came to know about email marketing trends and stats looking for bulk email service providers in USA? Your search ends with Alpha Sandesh.

Alpha Sandesh is one of the best bulk Email Marketing Agency with in-house products of Alpha InfoLab, which are tried and tested, successfully implemented with proven results.

We pride in providing customized Email marketing solutions that integrate into your infrastructure and help you build result-oriented Email campaigns efficiently.

Speak to our Email Marketing Experts to understand your requirements and guide you with a solution that fits you now as well as in the future.

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