Digital Marketing has seen a sudden boom as businesses and companies are relying more on promoting their products and services online. But why are businesses giving so much importance to Digital Marketing? To answer this question we have to look at today’s digital scenario, the Global internet users have seen a whopping jump from 30% users worldwide in 2010 to an estimated 48% in 2017 according to the International Telecommunications Union. Since the report is not current we can predict that the world internet users may have surpassed 50% in 2019.

Digital Marketing Overview:

Digital Marketing is a wide field and involves a lot of mediums. The birth of Digital marketing is closely related to the development of technology. When the internet was being commercially used, large businesses and companies saw a need to utilize this latest technology to promote their products and services. When they saw excellent results trickling in and realized the huge scope of digital marketing, many other businesses followed using Digital Media for marketing and this trend quickly caught up globally.

Importance of Digital Marketing in Today’s Scenario
Importance of Digital Marketing in Today’s Scenario

What is Digital Marketing?

In simple words, the use of various digital mediums by Digital Marketers and businesses to market their products and services online to attract prospective customers, increase sales and improve profits is called Digital Marketing.

Types of Digital Marketing:

The following are the different types of Digital Marketing:

  1. Email Marketing
  2. Social Media Marketing (Facebook, Twitter, LinkedIn, YouTube, etc.)
  3. SMS Marketing
  4. MMS Marketing
  5. Online Branding
  6. Mobile Marketing
  7. Search Engine Marketing
  8. Affiliate Marketing
  9. Digital Content Marketing

Now that we know the meaning, types, and facts of digital marketing, it is understandable to note the marketing trends in 2021 is highly dependent on using all the different types of Digital Marketing avenues to gain a desirable result.

Role of Digital Marketing in Digital Era

Digital Marketing plays an important role in:

  • Creating brand awareness
  • Reaching a wide customer base
  • Keep in touch with existing customers
  • Converting to sales leads
  • Increase online and offline sales
  • Improve return on investment
  • Save lots of money and is cost-effective

In order to accomplish all of the above, it is vital that you follow the best marketing strategies like:

  • Create an effective digital marketing campaign for email marketing, social media marketing, mobile marketing, affiliate marketing, etc.
  • Have a good social presence where people like, comment and share what you post
  • Build authority in your industry for creating engaging and shareable content so that others link to your website and you are visible on SERP
  • Build links or link juices in a constructive and ethical manner
  • Hire services of social media marketing companies and save on time so that you can concentrate on the day-to-day business activities.
  • Efficient search engine optimization usage on the website pages so that your site and pages rank high on SERP
  • Take up Digital Marketing training to learn the basics and the latest trends.

Current scenario of Digital Marketing in India:

Indian companies and businesses have very quickly adopted Digital Marketing in their business activities and using this technique of promotion, helps businesses foster growth and expansion of the business. With globalization, cheap internet availability, worldwide and quality work deliverability by businesses, companies, and consumers in India have been very open to new digital trends. But in order to monetarize Digital marketing, it is very important to take online marketing services. Read more about Digital Marketing in India.

Industries all over the world have grown tremendously, with information flowing as fast as light and consumers tuning into a new product or service almost every day. This fast-paced exchange of ideas and information, 2019 need of Digital Marketing has been overwhelming.

Digital marketing business:

Digital Marketing has also given rise to many companies who have been providing their services in the Digital marketing domain. However, it is paramount to hire the best marketing companies without compromising on quality.

Digital marketing companies have a working advent that promotes businesses. They take full responsibility of making businesses digital savvy, following are some tasks that Digital marketing Companies undertake:

  • They can design websites from scratch
  • Capable of App development
  • Optimize website pages and content by carefully following strategies and campaigns that help them appear on digital maps
  • They update business or company news so that customers have brand name fresh in their mind
  • Create and distribute unique content through digital avenues
  • Monitor, analyze and report digital marketing strategies and tweak them when needed

Apart from the above Digital Marketing companies have been flexible in offering many services depending on their client’s demands and requirements. The best digital marketing services companies, like Alpha Infolab, are the ones that have been instrumental in taking businesses to higher ground and always provided the best services to their clients.

As a business, you can also opt to do most of the Digital marketing tasks in-house by learning about Digital Marketing from a reputed Digital Marketing Institute.

Know more about Digital marketing and how it can help your business scale up, get in touch with Digital marketing experts at Alpha Infolab now.


  1. Good such a nice content thanks for sharing this Blog, worthy words I have gained more info about the Digital Marketing & Search Engine Optimizations. Now I’m Searching for the Best Digital Marketing Agency in Chennai to Develop my Business.

  2. Hey There. I found your blog using msn. This is a really well
    written article. I’ll make sure to bookmark it and return to read more of your useful info.
    Thanks for the post. I will certainly return.

  3. It’s really a pleasant and helpful bit of data. I am happy that you imparted this accommodating data to us. If it’s not too much trouble stay us educated this way. A debt of gratitude is in order for sharing.

  4. Thanks , I have just been looking for info approximately this subject for a while and yours is the greatest I’ve found out
    till now. However, what about the bottom line?
    Are you positive in regards to the supply?

  5. When someone writes an paragraph he/she maintains the idea of a
    user in his/her mind that how a user can know it.
    Thus that’s why this piece of writing is great. Thanks!

  6. You’ve made some good points there. I checked on the
    web to learn more about the issue and found most
    people will go along with your views on this web site.

  7. I am looking for some good blog sites for studying and i found it in your post. Thanks for sharing this informative post with, please keep sharing with us.

  8. I am really delighted to glance at this web site posts
    which contains tons of helpful facts, thanks for providing these kinds
    of statistics.

  9. Hi there to every body, it’s my first pay a visit of
    this webpage; this webpage includes remarkable and really excellent
    material designed for readers.

  10. If some one wishes to be updated with most recent technologies
    therefore he must be visit this web site and be up to date every

  11. Very good article! We are linking to this particularly great
    post on our website. Keep up the good writing.

  12. This post was amazing i read your blog fairly often, and you’realways coming out with some great stuff. I contributed this on my blog, and myfollowers adored it. I really admire the very goodwork 🙂

  13. Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

  14. The article explains to us what is digital marketing, the elements in digital marketing, why to do digital marketing, how to become digital marketing and the future of digital marketing in India in a simple and concise manner. Great job.

  15. Hmm it seems like your website ate my first comment (it was super long) so I
    guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to the whole thing.
    Do you have any tips and hints for first-time blog writers?
    I’d definitely appreciate it.

  16. great insights, For a few hours I’m looking for the scope of digital marketing in India and I visited plenty of blogs but I stop at your blog which is much satisfactory and well explained.
    Thanks for sharing such valuable information with us and keep going.

  17. I am really happy to say it’s an interesting post to read. I learn new information from your article about email marketing, you are doing a great job. Keep it up.

  18. Pingback: The Most Effective Online Marketing Strategies For Your Business.
  19. Your content is absolutely top-notch.
    Informative one
    Keep Posting Your Thoughts and Ideas Continuously

  20. Thank you for sharing this extremely useful information. You made some well-considered points.
    This essay has a lot of information that I would never have considered on my own.

Leave a Reply

Your email address will not be published. Required fields are marked *