Yes, we know your business uses Email Marketing, but you still have deliverability problems? There are many reasons why your email campaigns do not reach the recipient’s inbox. For example, you have not hired the best bulk email marketing agency services, or you are not using an advanced mailing software or your contact list is obsolete, or the domains you are sending your mails to consider your mails as spam. The best ways to improve Your Email Marketing Strategies is to segment your email lists, personalize email for each recipient, use a better subject line, build a double opt-in list, use a call to option in every email.
There are however ways to get around this problem, let us take a look at some of the best ways to improve Your Email Marketing Strategies:
- Use a robust SMTP server: Choose the best-dedicated SMTP server services that make sure that you can send and receive bulk emails with ease.
- Use an advanced Mailing Software: Maybe your current mailing software does not have the features to send bulk emails that is where you will need the best bulk email sending software that uses a robust SMTP server.
- Email Security: Your recipients must feel that you as a sender are a genuine business. So, any communication from you must be secure and safe for them to open. So, you must look for bulk email marketing services that provide Email security and authentication of SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance).
- Manage Contact Lists: You have more than 10000 contacts, but you are unable to manage them since you may be sending more than 5000 or 10000 emails per day, you are unable to see which contacts are valid and which are invalid. That is why the mailing software must also come with Contact Management tools that help you create multiple lists based on gender, age, etc. Also, it helps in segregating contacts who have unsubscribed from your list by placing them in the Suppression List.
- Advanced Email Marketing Tools: Your emails must look attractive to look at, hence you will need to use beautiful templates, make sure all the aspects of the email are perfect, including spam filter, setting trigger emails, etc.
- A/B Split Testing: A/B Split Testing enables you to check which email campaigns are working and which are not. That also is effective since you do not have to rely on just one campaign.
- Integration with other Apps: You may be using Google Calendar or Google Analytics for your Email Campaigns, but unless you can integrate these into your email software, it will difficult for you to coordinate well. Therefore, choose mailing software carefully.
- Affordable Email services: You must look to hire an affordable email marketing service that does not break your bank. Compare the mass email service price list of at least 3-5 services and only then choose the one that best suits your budget.
- Choose for a complete email package: Choose for an all-in-one or comprehensive email marketing packages where you get an SMTP server, email marketing software, and dedicated IPs to help in bulk mailing.
So, to improve your Email Marketing campaign, make sure you choose the best bulk email marketing company.