If you often browse through marketing emails under the ‘Promotions’ category in Gmail, then you know the benefits of email marketing.
Study shows that a good B2C (Business to Customer) email campaign marketing will bring to your customers through email and will spend 140% more than those who have not received your email.
When you use the best bulk email sender service of Alpha Sandesh, you can benefit from using their advanced bulk email marketing tools and cold emailing which leads to double opt-in subscribers.
For those who are not well versed with the power of email marketing for small businesses or for any business size for that matter, there are proven email marketing statistics, businesses that use email marketing have a 3900% ROI (return on investment) on every $1 spent, which is a huge profit.
How to do email marketing?
Email Marketing can be done right when your business has hired the services of a reputed Email Autoresponder Service Provider.
When you shop for an Email marketing agency, the features which you must look for in their Email marketing software are :
- Email Templates:
Built-in Email Templates that will help you create beautiful campaigns.
- Free Email Marketing Autoresponder:
You can create multiple or series of emails like Welcome Emails (as soon as someone subscribes for your email service, they are significant, research shows they generate up to 350% revenue for a business), Automated emails (like Birthdays, Anniversaries), Trigger emails like Cart Abandonment emails (research shows that when you send 3 emails you may get up to 70% more orders), such emails rely on interest or behavior of visitors to the website etc.
- Advanced Contact List Management:
Create multiple contact lists based on your target audience; say you have a product or service which is beneficial to only women, so from your existing database, you can create an email list of only women.
- Personalized Emails:
Personalized bulk emails garner 50% more email open rates. Do you know that nearly 56% of people these days use smart speakers, so your emails must be readable by smart speakers too?
- Guaranteed Emails delivered:
Your efforts of creating compelling emails are useless if your emails do not get delivered at all or
face high bounce rates. You need robust SMTP Server services and IP blocks to make sure that
when you send bulk emails using bulk email sender service, you enjoy guaranteed email
- Email Scheduling:
You can easily schedule sending bulk emails to avoid spamming. You can also schedule emails based on when your recipients open emails or when you have an upcoming event or product launch etc.
- Responsive Emails:
With more than 75% of people between the age group of 18-25 checking their emails on mobiles, it is extremely important that your emails can be easily adaptable to be read on a mobile screen like on a desktop screen.
Choose a good Email marketing company so that you thoroughly utilize the best advertising tools for businesses.