How Email Marketing Helps In Travel Industry?

The Tourism industry is one such industry which depends on increasing tourist numbers every month and every year. Travel agents are always under a constant pressure and must look for innovative ideas to promote Tourism.

Travel Agency Marketing Ideas:

A travel agency can follow a number of ideas to market tour packages, excursions etc.:

  • Email Marketing

  • Social Media Marketing

  • Search Engine Marketing and many more such mediums

However, studies have shown that ROI of Email Marketing is of 4400% compared to any other marketing medium. Hence, to increase revenue for online travel agency, you are better off using Email Marketing. Hence, in your Travel Agency promotion plan, include email marketing as the top things to do.

Marketing tips for travels indsutry

How to Increase Tourism Sales via Emails?

Increasing sales in Tourism is far easier and faster via emails. But, how do we go about it?

  • Create list of recipients from existing tourist emails you might have collected earlier.

  • Segmenting the contact lists according to location or age or interests is very important, so that you can send personalised emails to them about specific promotions.

  • Your tourism promotion ideas must include something free or something at a discount, so that your readers are tempted to buy your tour package.

  • In your emails always make sure you include a deadline for the promotions, this shows urgency on the readers part to take the package before the deadline closes.

  • Always offer something new and different to your readers, something which relates to them

  • Include a link that goes directly to that promotion page, so that your recipient does not have to search for that promotion on your travel site.

  • Your email subject lines are crucial, catchy subject lines will compel recipients to actually click your email. Something like, “Go on an adventurous African Jungle Tour, offer lasts till tomorrow”.

  • Invite your recipients through emails to join your social platform pages, so that your follower numbers grow and their friends and family too can see all your social media updates and join your pages and eventually buy tour packages they like.

  • Make sure you send weekly or fortnightly emails about deals, if you have regular tour packages of different locations then daily emails are also great.

How to Promote Tourism Business?

All the above marketing tips for travel agency sending emails are fine, but which software or service would you use to send emails?

How to market tour packages through emails?

Hiring a trusted and reliable bulk email marketing service provider like Alpha Sandesh is one of the best ways to start off. There are advanced features of email marketing you will truly benefit from like:

So in this blog we have covered the usual queries like how to improve travel agent business? how to get more travel clients? Now know how to attract customers to a travel agency through emails effectively.

Speak to our email marketing specialists now for a customized solution for your travel agency.


2 thoughts on “How Email Marketing Helps In Travel Industry?

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