Influencer Marketing 2020 is fast catching up. You don’t have to be a celebrity to become an influencer marketer anymore, if you have the capability to market a product and you are social media savvy, then you are part of the modern influencer phenomenon. Influencer marketers can also take immense help from email marketing to further their prospects.
There are 6 types of Influencers:
Mega Influencers – They get many hits for sharing anything on social media, like celebrities.
Macro Influencers – These are people like bloggers, social media stars, etc. who garner a lot of followers.
Micro-Influencers – They are usually subject experts and have a niche audience following them. They are more focused on the types of products they market.
Advocates Influencers – These are influencers who know everything about a product or brand and advocate and can convince you to buy it.
Referrers Influencers – These are influencers who are affiliates of brands and earn by referring a service or product.
Loyalists Influencers – These are usually customers, followers, and fans who adore a brand or product and are seen promoting it.
If you are an influencer or you are a brand looking to work with influencers, then the above categorization will help you a lot in understanding the various personas of an influencer and employ to make influencer marketing work.
If you want to part of and succeed in 2020 influencer marketing trends, then you must adopt an influencer marketing strategy along with email marketing campaigns. With email marketing, you can monetize online.
The following are the benefits of using email marketing tools and hone your marketing skills to find success in the future of Influencer marketing:
You can use an advanced and best bulk mail software to build subscribers list.
You can create a segmented mailing list of all followers based on the products or services you promote.
You can design customized email campaigns to send personalized emails to followers.
You can sync your social media accounts and google analytics to send automatic birthday greetings, welcome messages, and more.
Enjoy 99.9% deliverability of emails, so that none of your emails go into the spam folder.
Use email marketing to send your followers to your website with products and services.
You can also get customized Email Marketing solutions based on your niche area. Hence, only trust Alpha InfoLab, powered by the best bulk email service provider in the USA.
It is also a good idea to own a website with your own domain name so that you are able to have another interactive medium to connect with more audiences.