Having trouble with sending bulk emails or cold email marketing? You may be unprepared or are not well equipped to send a million emails a day for many obvious reasons.

Some of the common mistakes Email marketers make are:

  • Buying email contact lists – This is illegal and must not be practiced by any company.

  • Have not used the Best Dedicated SMTP Server Services

  • Do not segment list of contacts – Segmentation of contacts make sure your email campaigns can be personalized, targeted and show better results.

  • Use one IP to send mass emails

  • Use one IP to send segmented emails

  • Use free and basic Bulk email marketing service provider – You will not have access to advanced email marketing features.

Bulk Email Service Provider

An email marketer can come across many problems arising out of the above mistakes like spamming, high bounce rate, IP blocking and non-compliance with CAN-SPAM Act.

Proven ways to send bulk emails without spamming:

  • Do not buy contact lists. Make sure your contact list database is clean and is acquired with prior permission from the contact.

  • Buy IP blocks, so that you can use multiple IPs to send time-dependent emails, for example, if your contact list check emails around 10:00 A.M. every day, scheduling bulk emails for that time will be more effective, and using different IPs will also avoid IP-block problem.

  • Using multiple IPs is also ideal for sending segmented emails since a single IP cannot be used repeatedly.

  • Use an Email Autoresponder Service Provider for advanced mail features to design, build and schedule brilliant email campaigns, split-test, create follow-up emails, triggered emails, more automated engaging emails.

  • Email Integration with Google Calendar and Google Analytics

  • Guaranteed Deliverability of emails

  • Manage automatic bounces

  • Suppression List management

  • Monitor email statistics like email open rate, click-through rate, email bounce rate, report unsubscribes, etc.

  • Manage contact lists and create segmented lists based on a domain name, the time when the email needs to be sent, etc.

It is advisable to not use non-opt in Email Marketing Services since your business IPs may be blocked for spamming.

Always use and follow best practices for your email marketing plans.

Read also: Bulk email marketing solutions that fit your unique business needs and size, how?

For bulk, email marketing solutions use Alpha Sandesh’s dedicated SMTP server for bulk mailing needs of your business.

Speak to our email marketing specialists now so that they can devise a customized and personalized solution that works for your unique business.


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