About Digital Marketing:

It is fascinating to know how digital marketing has evolved from radio and television advertising to now use of online advertising in digital marketing. Digital Marketing is used by all kinds of industries and businesses, from small to medium to large to promote and sell products and services. Since digital marketing is a trending topic worldwide, businesses are gearing up to utilize digital marketing trends in India to its full potential.

A Digital India Initiative:

A Digital India Initiative’ took a new turn in 2006 after the launch of National e-Governance Plan (NeGP) by the Government of India. By using information technology with the vision to digitally empower the Indian society and transform it into a knowledge economy. Some popular Digital India Initiatives are Digitize India Platform (digitize scanned documents and images), eBASTA (digitize school books to be read on tablets and laptops), National Voters Service Portal and many more, especially the Centre of Excellence for IoT initiative to jump start the IoT (Internet of Things) ecosystem for Indian industries and businesses to attain a leadership role by converging hardware and software and creating innovative applications and solutions.

Digital marketing trends in 2019

Digital Marketing for Businesses:

The following are the benefits of why and how digital marketing is adding value to businesses:

  • To stay ahead of competitors

  • To increase sales and profits

  • To expand business

  • To stay connected with existing customers

  • To provide solutions, products, and services to reach a larger audience of potential customers

Various forms of Digital Marketing:

With the advent of the internet, the use of digital marketing by companies is expanding. Many businesses are overwhelmed by the common terms used in digital marketing and do not want to explore its avenues, but there is good news, they can either equip existing employees with Certification in Digital Marketing or hire a Digital Marketing Company which does Online Reputation Management i.e., who will look after building a digital image of your business in the following ways:

  • Building a business website

  • Use SMM or Social Media marketing avenues by creating and managing social media pages like Facebook Page, LinkedIn Page, Instagram Page, Pinterest Page, Youtube channel, Twitter Page and many more.

  • Create SMO or social media optimized content for social media pages that have a ‘clickable’ and ‘shareable’ quality.

  • Make sure all the digital content is SEO or Search Engine Optimized complaint i.e., to include keywords in your content which are searched on SERP (search engine results page) sites like Google, Bing, Yahoo, etc.

  • Use SEM or Search Engine Marketing along with SEO techniques to create content that is visible on SERP sites.

  • Competitor benchmarking with digital marketing, list and conduct an analysis on competitors, formulate actionable strategies, track and monitor ROI

  • Float ads on social media sites, use analytics like Google Analytics, Facebook Analytics etc. and report the statistics.

  • Make sure the user journey of digital marketing is positive and enjoyable.

With the booming digital marketing services in India, it is essential to choose the right Digital Marketing Company like Alpha Infolab that understands your business needs and vision and be successful in taking you there.

Digital Marketing for Marketing Managers:

A certified Digital Marketing Manager is able to understand your business, the example he or she must know Digital marketing relevance to an e-commerce business or is confident in the implementation of a digital marketing campaign.

Marketing Manager competencies:

Alpha Infolab prides in employing expert Marketing Managers who know the answer to ‘Why is SEO important in a digital marketing strategy?’ His/her Digital Marketing Campaign must aim to:

  • Create multi-media marketing content plans

  • Increase client engagement

  • Analyze and report statistics of all the plans and re-use the successful ones and scrap the ones which don’t work

  • Eager to spot, learn and implement new digital marketing techniques

  • Formulate and manage future long-term goals

Future of Digital marketing in 2019:

In 2019 and beyond, Customer Support must be the key for businesses to stay ahead of the competition and expand brand exposure; a business cannot afford to ignore customer issues. Customers not only communicate with your business but also communicate with each other and with potential customers. So, it is of utmost importance that Digital Marketing is effectively used to create a positive and helpful medium to have a communication between your business and your customers and provide solutions that help your business maintain a one-on-one relationship with your customers. Hence, Digital Marketing is the future of customer support, so it is important that your business effectively explores the digital and social media avenues, contact us to know Digital Marketing services of Alpha Infolab.


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