The Digital Marketing trend has a huge potential in digital India, with companies from various industries slowly setting aside budgets to explore various avenues and woo internet users. According to a published report in ICUBE 2018, Kantar IMRB, a market research agency (source: Economic Times), the year 2019 is likely to see a 40% growth in internet users especially from rural India alone.

Digital Media Marketing Benefits:

  • Optimal utilization of social media platforms like Facebook, Instagram, Pinterest, Twitter etc to promote business products and services

  • Larger and wider audience reach, especially in small towns and villages

  • Conversion rates are high

  • Direct, open and transparent relationship between business and customers

  • Economical than traditional marketing avenues

  • Reach target audience using effective analytic tools (ex: google analytics)

Challenges of Digital Marketing:

  • The biggest challenge businesses face is lack digital marketing expertise

  • Lack in Marketing Research experts who analyze company data against target market

  • Equip existing employees with expertize by taking up certification courses on Digital Marketing

  • Creation of new, valuable and engaging content on a daily basis

  • Staying upto date on latest trending news and events

  • Shift of focus to customer experience on your website and social media pages

It is high time, organizations in India take important decisions for hiring a digital marketing company for it’s services like Alphainfolab and reach potential customers in an effective manner. Affordable data calls have given rise to a huge jump in internet users across India and this gives a great opportunity to organizations to expand their traditional marketing strategies the digital way.

Opportunities of Digital Marketing: Businesses need to invest equal time and money to all digital avenues, and that is where Alpha Infolab Digital Marketing experts bring their immense knowledge and experience to transform your traditional business into a digital business with a customized Digital Marketing Campaign using techniques and strategies that are result-oriented, like:

  • SEO or Search Engine Optimization helps marketers to optimize text and video content on the business website and social media accounts to increase visibility on search engines like google, bing, yahoo etc.

  • SMM or Social Media Marketing is another popular avenue to promote business sites, increase website traffic and increase sales.

  • SEM or Search Engine Marketing is primarily used to increase page rank of websites on SERPs (search engine results page) through paid advertising.

  • Email Marketing is a great way to reach out to existing customers with new products and services or for rebranding.

  • Content Marketing is creating new content in which is uploaded daily or weekly in the form of text, video, blogs, infographics, posts on social media platforms.

  • Web Analytics helps businesses analyse, understand and formulate new marketing campaigns through consumer behaviour, spending patterns, online presence etc.

Effective Marketing in India:

Alpha Infolab believes in creating an inspirational, innovative and creative digital marketing campaign for your business and we have been inspired by really good case studies of how businesses across industries in India are using digital marketing to reach target audiences like:

  • “I am India” Campaign by Mahindra Rural Housing Finance Limited in 2016 shared true stories of rural customers about ‘hut to house’ transformation on Twitter and Facebook who benefitted from their housing loans. The housing finance company saw 3% – 5% increase in engagement rate, their social media followers have increased to around 40000+ and has generated more than 2000 leads of potential customers.

  • “The KKR Plant A 6 – A pledge to protect Mother Nature”, a video campaign was floated by Shahrukh Khan’s IPL team Kolkata Knight Riders and Meer Foundation between 2017 – 2018, featuring Juhi Chawla and KKR players, for every 6 any player hits in Eden Garden stadium, a tree is planted in celebration. More the sixes, equal the tree plantations. Throughout the year, around 100 sixes were smashed, which meant equal number of plants were planted to make mother earth more beautiful.

  • Since 2015, Amazon, the e-commerce giant has been running “the Great Indian Freedom Sale” campaign which is run twice every year for three days around Independence Day and three days around Republic Day with extravagant sales and offers. The sale forced Amazon to increase their storage facilities for sellers across India as the sales saw a 3 to 5 times jump.

There is a huge scope for businesses to showcase their products and services with the boom in Digital Marketing in India and it is the right time for your business to go digital with Alpha Infolab. If you are an individual and thinking about how to start a career in digital marketing, then AlphaIRT has your back, with comprehensive Digital Marketing courses, your future will be bright and rising.


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