Email Marketing is considered to be a direct form of digital marketing by using electronic mails (otherwise known as emails) as a form of communication. Generally, every email that is sent from a business to a loyal customer or a potential client falls under the category of email marketing.
What is email marketing?
Email marketing is an essential component of digital marketing in which the promotion of one’s brand is done through emails. Mails are sent in bulk to the subscribers of the brand or business.
In today’s generation, out of every 5 people in the world, 4 of them are using emails. And approaching on the platform they are using is must and should be adopted by every business owners. Business should be promoted on the platform where your customers are! It gives more value to your promotion and generates high ROI. The ROI shows that you are approaching clients in the correct direction.
Advertising your items or administrations by email can be a quick, adaptable and savvy method for achieving new clients and hold existing customers. It gives full-fledged information about business: daily offers and deals.
Personalised email marketing can enable you to make focused on customised messages. This can assist you in building powerful associations with your brand’s customers. It can likewise improve reaction rates to your immediate promoting efforts.
What are the advantages of email marketing?
Measurable and Trackable– You can evaluate the success of a campaign by analytics. You can easily perform the split test on your email list as well as on your email template, content and on your subject line to check which is most effective. This helps you to do well in future campaigns.
Test Mail – Checking a preview of the mail or even you can send a test email to see everything is perfectly inserted onto mail.
Less Expensive – The expenses of email marketing can be much lower than numerous different types of advertising. The only requirements are servers through which mails will get delivered.
Instant Impact – Because of the quickness of emails, a business can begin getting results close to its emails being sent. A 24-hour deal is a splendid advertising scheme that can be used by email, as it makes a feeling of anxiety to make a quick decision.
Subscription-based – Customers who are genuinely interested in your products and/or services are more likely to engage with your business. And email list is made up of people who have actively chosen to receive emails from you through registration basis. Approaching the interested people to give more business as compare to uninterested one.
Email Template – There are varieties of designs available in email such as plain text, graphics or attach files, it can be selected on the basis of needs and requirements.
A selection of email designs and templates gives you a great opportunity to spread your business among different behavioral people.
Scalable – It is scalable, as emails can be sent to large no. of people at once or to a small group at the same time. It depends on the no. of subscribers.
Segmentation – Sending emails to segmented lists to give high ROI as the segmentation is done on the basis of behavior and interest basis. And if an approach is done to right people the engagements improves.
Shareable – It’s simple for individuals to advance and share your email content, constructing your brand awareness. This may help your brand to get new clients.
Are you already using email marketing for your brand promotion, if yes, comment on how compelling it is for you?
If not, learn more from Alpha Sandesh