Nowadays people prefer online shopping, for women’s clothing, furniture, groceries, etc. from online shopping websites, especially using their smartphones, because it is convenient and easy. According to the 2019 report, ‘Last mile delivery challenge’ by Cap Gemini, consumers who avoid going to retail stores, especially during rush hour amount to up to 63%.

The report also showed that the percentage of purchases made online amounted to 59%, these consumers prefer buying online, but only when they need the items and not wait until the weekend to buy in a store. The best online stores offer really good shopping experience and excellent customer service.

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Facts and figures on online shopping:

The more the internet reaches around the world, the number of e-buyers will also grow. Below is the statistics on online shopping of internet users as a percentage of the population according to Internet World Stats, March 2019 report:

  • Asia is the top region and saw a growth of 2197 million users until March 2019.

  • Among the top internet users as a percentage of the population, India stands number 2 after China.

  • From 2000 – 2019, internet users in India saw an 11,100% growth until March 2019.

  • Till March 2019, India saw 560 million internet users.

Online shopping vs In-store or offline shopping is a big debate everywhere.


Online Shopping

Offline Shopping


Online Coupons and vouchers

Deals and offers to be redeemed in-store


Weekly or 3-5 times monthly


Media used

Mobile phone or laptop

In person or telephone call

Percentage of buyers



With more exposure to the internet and cheap data calls, people are inclined more towards online shopping, because it is convenient. But, there are others who think that online shopping is risky and people may get duped. There have been reported cases of fraud also, but when you have questions like how to know if a shopping website is safe? or how to stay safe when shopping online? then we assure you that you will certainly experience safe online shopping after reading the following tips:

  1. Use trusted websites to shop – While doing shopping online, always check if the website address is correct and if there is a secure website extension with an ‘https://’. The ‘s’ stands for secure, so make sure the site address has it, for example, this website is secure and safe

  2. Be aware of sales and discounts – Make sure you take care of fraud or scam discounts, especially for Black Friday sales, Cyber Monday, etc. Check if the original brand website also is running the same discount or deal, if the coupon website is genuine the brand website will also run the same deal, for example, websites like and CouponNDeal are safe and secure websites.

  3. Do not use public Wi-Fi – It is not safe to use public Wi-Fi’s, so avoid shopping online when you connect in public.

  4. Beware of email scams – Be careful when you receive deals and discounts through email. Unless it is a trusted brand, do not fall for any emails which give good-to-be-true deals.

  5. Do not give out confidential information – Any website which asks your confidential information is a fraud. So, be careful and if in doubt speak to the brand’s customer service.

  6. Opt for credit card protection plan – If you use your credit card for all online shopping transactions, then it is wise to get insured. Some banks and insurance companies offer Credit Card Protection Plans and customers can opt for this service to be proactive against fraud websites, damaged delivered goods, etc.

  7. Opt to pay by cash – It is always safe to opt for cash on delivery if it is available since you can check the products yourself and then pay the courier service cash. If the goods are damaged you can refuse to take them and not pay anything.

  8. Check if you received an order confirmation message or email – A secure website will send you a confirmation email or message after the purchase of any goods, if you do not get any confirmation, report it immediately to your bank and the brand directly about the fraud.

When you follow the above tips to be safe while shopping online, you will enjoy shopping online. Many retail websites provide lots of discounts when people buy online. There are many advantages of buying online like having an online shopping cart which allows to you add items whenever you want to and then buy later.

There are many retail shops that are extending their services to online shoppers. There are many surveys conducted by Survey websites who can give the right statistics on say ‘how many people do online shopping?’ Businesses are gearing up to build websites to increase their sales.

To increase online shopping growth, the top 1000 retailers in North America alone increasing their online sales by 17.7% in 2018 according to a 2019 Internet Retailer Top 1000 Report. (source: Digital Commerce 360) 

So, when you buy online, enjoy the shopping experience and stay safe. Happy Online Shopping!!!!


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