5 tips to launch a successful email marketing campaign

Email marketing is a popular form of Digital Marketing widely used by businesses and marketers all over the world. Its popularity has always seen a rise because it aims to have a more personal, 1-1 customer interaction than any other medium.

For small and medium businesses, especially entrepreneurs and start-ups, a good and structured email marketing campaign can do wonders to increase customer engagement, increase website hits and monetize.

Tips for Successful Email Marketing Campaign

Here are 5 email marketing tips and techniques which must be followed by all businesses:

  • Catchy or compelling subject line: The first and foremost tip is to have a really compelling subject line. Unless your subscriber is motivated to click the email, your email campaign is useless. You need to dress up the email with an eye-catching subject line, that the reader must know what lies inside the email, how it is going to help them or what are you offering which they need. According to a study by Campaign Monitor, the average click-to-open rate for emails is 14.10%.

  • Keyword-rich content: Keyword is the key for your content to unlock the door to reach your target audience. Content which has a combination of short and long keywords which are searched in search engines, can increase your chances of convincing your readers to go to your website.

  • Relevant content: Apart from keyword-rich content, the content must be relevant, concise and to-the-point. Subscribers do not want to read long emails. A short appropriate message will just do. Write an email which appeals to one person and automatically it will appeal to the hundreds or thousands you are targeting.

  • Use of images: Images along with text have a lasting impression. According to a study by Twitter, 65% people remember an image even after 3 days. This shows that the right images relevant to the text and product will make a mark in the memory of your subscribers and do the trick.

  • Call to action: Now that you have taken care of the subject line, text and image in the content, the last and most important thing to do is to have a call-to-action button. If you fail to place it in your email, then doing all the hard work with the content will do no good. So, placing a button at the end, takes your subscriber to your website, you get bonus points!!!

How to launch a successful email marketing campaign?

One also needs to follow some email marketing strategy to achieve success:

  • Set your target audience: Your target audience is important. Who are they? What age-group? Demographic? For example, this adorable Mother’s Day card launch by ICICI Bank is urging its customers to buy the ICICI Bank Expressions Gift Card especially for their mothers, who would be glad to buy something of their choice.

  • Organise your contact list: Once you know who you want to target, it is good to organize your contact list, you can create multiple contact lists like – newsletter subscribers, weekly list, monthly list, yearly list, no-leads list or sales leads list, location, age, interests etc. With easy Email Open Reporting, you can categorize your list according to the frequency your subscribers check the mail.

  • Have multiple email campaigns: You cannot use a single campaign for all the occasions. Every email campaign must be unique and according to what you want to tell your subscribers. Like, the sales campaign, special offer campaign, special occasion’s campaigns, weekly or monthly newsletter campaign, new product promotional campaign etc.

  • Have small, achievable goals: One needs to set small achievable goals with solid returns in mind. A small percentage or figure in mind is good to start with and slowly build on it. Set goals for email open rates, building subscriber list, email click-through rate etc.

  • Include opt-ins and forward to a friend link: An opt-in included in an email makes sure the reader does not tag your email as spam. A double opt-in confirmation is even more desirable. A “forward to a friend” link gives an encouragement for your readers to share your email with friends and family who could benefit from your service.

A successful email marketing campaign must be easily adaptable to the trending and changing marketing industry. For a good email marketing campaign to succeed, it requires expertise and extensive knowledge about Digital marketing. Hiring a professional Digital Marketing company or getting Digital Marketing services from them or investing in a reputed Email Marketing Service is a prudent step to take in order for your business to make a small change to see a big difference in achieving forecasted profits.


4 thoughts on “5 tips to launch a successful email marketing campaign

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