by SEO Team

Avoid 5 Disadvantageous SEO Practices In Digital Marketing

Digital Marketing Services

Before getting into the key points of this blog it better to understand the term SEO.

Search engine optimization is a technique used to increase number of visitors to a website by obtaining a high-ranking placement in the search results page of various search engines organic result.

Sound interesting SEO has experienced major changes over the last few years. But nowadays, ranking top in Google is a lot more challenging than it was a few years back. All you need to keep yourself updated, Digital Marketing Solution Providers should make new strategies and move upward to maintain position in search result pages.

What is Negative SEO?

The negative SEO of any web page can be hard to obtain as the concept is hardly said. However, they’re against the policy of google webmaster and also there are many aspects that need to consider.

Following are the list of 5 negative ways that adversely affect your ranking positions of Google or any other search engine:

1. Using Paid Links

Digital Marketers go for paid links but they don’t know it is a bad practice which Google finds out. All your hard earnings get wasted. So, this is important to ignore such paid links in SEO working and don’t forget to make your content strong, reliable to services and acquire those backlinks to get good results in SEO.

2. Repeated use of keywords

While optimizing your website be sure about the content. It should be neat & clean without repeating same keywords again and again. Utilization of same keywords is against the algorithm. Your visitors will also disappoint while reading the content. Thus, it is essential to use a combination of keywords to drive the attention.

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3. Utilizing Guest Post Link

Visitor post interface is one of the strategies for getting the quality backlinks from the noticeable and dependable business destinations. It could be a functional way to deal with help online visibility if done suitably and at the exact goals. If you are practicing wrongly then it may hit rankings. The absolute best approach to play out this movement is to post visitors link at prevalent sites that are related to your line of business.

4. Duplicate Content

The foremost important factor in Search Engine Optimization is content which has to be relevant, user-friendly and original. If you’re thinking to post content of other sites then your entire shortcuts can burst into tears. In fact, try to use unique, informative, interesting and updated blogs, articles, press releases or meta descriptions which gradually drives your visitors towards the websites. Do avoid such short tricks!

5. Excessive Promotions

You must check that your web page is not covered with the advertisements. Google penalize such websites that have enough of promotions ads put over the fold of the page.

Moreover, there are numerous rules that are mandatory to follow in the world of Digital Marketing and in future, these ways help you to gain the privilege in search engine result pages of many IT Service Provider Companies in India.

07.21.17

by SEO Team

Top Techniques that Define the Success of Display Advertising

Display Advertising

As the term define, Display advertising is a kind of marketing process that gives business or commercial information to the customers. Mainly, it has visual message using text, logos, animations videos, photographs, or graphics.

Forms of Display Advertisement:

Many of the Digital Marketing Solution Providers generally use several forms of display advertisement, which means it has enormous ways to do your products & services promotions. Some of the most well-known kinds are Text, Videos, Images, Mobile apps, Banners, and Email.

In the effort to achieve their buyers, advertisers and brands today have digital advertising in their prime core interest. Despite it may, their best efforts, some are still not feeling the impact of their display ventures, even with a solid online presence and utilization of most recent advancements. For the individuals who are yet attempting to get the ROI of their display campaigns.

Here are tools and techniques to make a winning display advertising-

1. Reach:

Users reach means the total number of people who potentially look down at your display advertisement. Usually, it demonstrates quantity of visitors that visit your ads on your website.

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2. CTR (Click Through Rate):

When we talk about Display promotion, the CTR rate is defined in context to the probability of a visitor clicking on your ad. Click through rate is known as a benchmark by advertising agencies to measure how good an advertisement or a campaign is viewed by the users.

3. Bounce Rate:

Bounce or skip rate is the extent of visits that happen just to one page before leaving the site, and when a client bounces on a page that was promoted by a display commercial, it demonstrates that the individual was spurred enough to tap on the ad, in any case, at the time, they went on your site, they made sense of what they saw on the publicized page is not as indicated by their decision. There are various viewpoints that influence your bounce rate. For example, guests may leave your site from the landing page if there are site design or usability issues.

4. Conversion Rate:

It guides you what percentage of the users have clicked on your online display ad, an ending up by finishing an action or goal of an advertiser like, purchase and sign up.

5. Return on Investment:

When the organization is showcasing their ads, every time there is a cost associated together with a goal to accomplish. It simply means, how much revenue you get after investing an accurate cost of expenditure. For example, if you earn $150 on the investment of $100 that means your ROI is 50%.

07.07.17

by SEO Team

iGaming Super Show Four-Day Conference At Amsterdam! Free Admission for Everyone

Another great event, the Amsterdam Affiliate Conference (AAC) 2017 is taking place on the 11th-14th July 2017 at Hall8, Amsterdam RAI, 1078 GZ Netherlands under iGaming Super Show. This iGaming exhibition for all gaming industry is guaranteed to meet your needs from education, networking and business perspective. In this year AAC boasts over 1,800 affiliates and eight events in 4 days one location including lottery, sports betting, forex dedicated payments, regulation & compliance, financial and affiliate events.

iGaming Super Show

Moreover, In 2016 conference around 4313 delegates from over 101 countries, 100+ speakers and over 150 exhibitors and sponsors took part in. The iGaming Super event delivers the biggest events in the affiliate market, with hundreds of affiliates present than any other event. The sessions on SEO, Social Marketing, Digital Marketing, PPC, Landing page optimization and much more will focus on two-day dedicated conference.

Sponsors:
Many of the big companies are sponsoring in this 4-day affiliate conference. There are numerous sponsors who are contributing it for Wifi & Opening Party, Water, Sports betting, Platinum, Bar, Mobile Gaming, Global Lottery, Delegate Bag, VIP Drinks, iGnite & SBC Betting forum & Washroom Sponsor. The following sponsors are vary from 2 distinct zones:

iGaming Super Show Sponsors

Exhibitors:
This iGaming Super Show is supported by an exhibition with an expected seventy administrators showing, including huge brands, for example, William Hill, bet365, 888 and bwin.party through recently launched operators.

iGaming Super Show Exhibitors

In the year 2016, 8/10 delegates rated iGaming super show as market leading. Follow them on social media for latest updates on the iGaming Business.

Facebook You can follow them by searching iGaming Business or by visiting https://www.facebook.com/iGamingBusinessMagazine/

Instagram is the most engaged social account during the iGaming Big Show. You can follow them by their username igamingbusiness or use the event hashtag #iGSS2017.

Twitter is a great place to ask questions if you want a instant reply at the show. On twitter you will get great conference content and top announcements from the show. Follow us by iGaming Business.

Linkedin helps you to keep an eye on the conference for all four days. They will post videos from some of their shows to give their followers a sneak peak into iGaming Super Show. Search iGaming Business for all updates.