Avoid 5 Disadvantageous SEO Practices In Digital Marketing

Digital Marketing Solution Providers

Digital Marketing Services

Before getting into the key points of this blog it better to understand the term SEO.

Search engine optimization is a technique used to increase number of visitors to a website by obtaining a high-ranking placement in the search results page of various search engines organic result.

Sound interesting SEO has experienced major changes over the last few years. But nowadays, ranking top in Google is a lot more challenging than it was a few years back. All you need to keep yourself updated, Digital Marketing Solution Providers should make new strategies and move upward to maintain position in search result pages.

What is Negative SEO?

The negative SEO of any web page can be hard to obtain as the concept is hardly said. However, they’re against the policy of google webmaster and also there are many aspects that need to consider.

Following are the list of 5 negative ways that adversely affect your ranking positions of Google or any other search engine:

1. Using Paid Links

Digital Marketers go for paid links but they don’t know it is a bad practice which Google finds out. All your hard earnings get wasted. So, this is important to ignore such paid links in SEO working and don’t forget to make your content strong, reliable to services and acquire those backlinks to get good results in SEO.

2. Repeated use of keywords

While optimizing your website be sure about the content. It should be neat & clean without repeating same keywords again and again. Utilization of same keywords is against the algorithm. Your visitors will also disappoint while reading the content. Thus, it is essential to use a combination of keywords to drive the attention.

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3. Utilizing Guest Post Link

Visitor post interface is one of the strategies for getting the quality backlinks from the noticeable and dependable business destinations. It could be a functional way to deal with help online visibility if done suitably and at the exact goals. If you are practicing wrongly then it may hit rankings. The absolute best approach to play out this movement is to post visitors link at prevalent sites that are related to your line of business.

4. Duplicate Content

The foremost important factor in Search Engine Optimization is content which has to be relevant, user-friendly and original. If you’re thinking to post content of other sites then your entire shortcuts can burst into tears. In fact, try to use unique, informative, interesting and updated blogs, articles, press releases or meta descriptions which gradually drives your visitors towards the websites. Do avoid such short tricks!

5. Excessive Promotions

You must check that your web page is not covered with the advertisements. Google penalize such websites that have enough of promotions ads put over the fold of the page.

Moreover, there are numerous rules that are mandatory to follow in the world of Digital Marketing and in future, these ways help you to gain the privilege in search engine result pages of many IT Service Provider Companies in India.